Bad Ad, Joe Lieberman

Joe Lieberman may have fired his campaign staff after he lost the Connecticut primary for senate, but I think he needs to do it again.

His latest political ad is the pits.

"Joe Lieberman thought you might enjoy a break from Ned Lamont's negative attacks. So just sit back, and think about - good stuff," a soft woman’s voice says.

Then it shows the sun on the horizon with gentle waves in the foreground.

A setting sun.

(I’ve since learned the Lieberman campaign is saying it’s a rising sun.)

Point is, my first impression, maybe yours too, would be a setting sun and a setting sun is a metaphor for the end of something, not the beginning of something.

The ad stinks, plain and simple. If it’s that ambiguous as to whether the sun is setting or rising, then it is a bad ad.

As a Lamont supporter I revel in Lieberman's poor choices for advertising.

But as a resident of Connecticut, I have dealt with his poor choices in the senate. As a Democrat, I’ve been appalled at his poor choice to become a Bush/Cheney/Rove butt-kisser, and as an American I’ve been heartbroken by his overzealous cheerleading for the Iraq war.

Just how many times can he fire his campaign staff?? I wish he’d fire himself and drop out of the campaign.

“Stay the course” is the setting sun for Republicans. Three quarters of voters say they want to get our troops out of the Iraq civil war and put them to better use fighting to protect US citizens against terrorism.

Remember Osama bin Laden? The sun is still rising and setting on his much alive head.